"Brands are doing well on the social issues that matter to consumers but underperforming on environmental issues. Consumers are way ahead of companies on how they value and act on ESG issues"

Failling to realize that, is taking the risk to be left behind! How to go-beyond the purpose-action trap? Start right now to:
- Provide EVIDENCE of impact and progress on ESG indicators
- Give priority to SUSTAINABLE product and services innovation

To access to the full report click the link below:
https://lnkd.in/dfTMfZtF

#convertingbrand #purposeactiongap #sustainability

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