Meaningful stuff build [BRAND BONDING]
December 5, 2021
[Source Images: Zszywacz/Sketchfab (phone mesh), Anton_Sokolov/iStock (photo)]
What if sustainability could build a deeper relationship with brands through a new and more interesting relationship to objects?
In his new book 'Meaningful Stuff: Design That Lasts', Jonathan Chapman explains that:
“By allowing people to upgrade and repair and occasionally replace products, you’re actually kind of using the product as a talking point that connects brands to people.”
“There’s something about investing time and care in an object which then deepens your connection with the object”
Seize the opportunity to forge a stronger bond with people by sharing the same care for objects