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Meaningful stuff build [BRAND BONDING]

December 5, 2021

[Source Images: Zszywacz/Sketchfab (phone mesh), Anton_Sokolov/iStock (photo)]

What if sustainability could build a deeper relationship with brands through a new and more interesting relationship to objects?

In his new book 'Meaningful Stuff: Design That Lasts', Jonathan Chapmanexplains that:
“By allowing people to upgrade and repair and occasionally replace products, you’re actually kind of using the product as a talking point that connects brands to people.”
“There’s something about investing time and care in an object which then deepens your connection with the object”

Seize the opportunity to forge a stronger bond with people by sharing the same care for objects

https://www.fastcompany.com/90654608/what-will-it-take-for-brands-to-design-products-that-arent-disposable/



#convertingbrand#bonding#sustainability