Meaningful stuff build [BRAND BONDING]
December 5, 2021
![](https://assets-global.website-files.com/61a630b61bb71646b9cbe707/61acef23d9ed8c5b15d9a606_p-1-90654608-how-can-brands-design-products-that-wonand8217t-end-up-in-the-trash.jpg)
[Source Images: Zszywacz/Sketchfab (phone mesh), Anton_Sokolov/iStock (photo)]
What if sustainability could build a deeper relationship with brands through a new and more interesting relationship to objects?
In his new book 'Meaningful Stuff: Design That Lasts', Jonathan Chapman explains that:
“By allowing people to upgrade and repair and occasionally replace products, you’re actually kind of using the product as a talking point that connects brands to people.”
“There’s something about investing time and care in an object which then deepens your connection with the object”
Seize the opportunity to forge a stronger bond with people by sharing the same care for objects
#convertingbrand#bonding#sustainability