HOW COULD BRANDS CLOSE THE [ACTION GAP]?
December 3, 2021
"A May 2021 Pew Research survey found that while 71% of millennials in the US said climate should be a top priority, just 23% reported taking any personal action to help address climate change"
So, the question is: how to get more people to really care about the climate crisis? Several hypothesis:
- make it more #experiential, with tangible and measurable impact
- make it more #personal, with a cultural anchore in identity
- make it more #closer, with human stories about your loved ones being impacted
- make it more #relevant, by focusing on who matters most first, and empower them to really be a part of the change
SORGEM ADVANCE, BRANDING TO ADVANCE SOCIETY
#branding4impact #climateaction #strongertogether