Seeding transformation for good

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Brand Purpose is vital today as the question of meaningfulness and relevance are increasingly being asked, especially in the difficult period we are facing.
The ultimate purpose of a PB is to make change happen, within the company and for society as a whole.
There are 3 simple rules to follow:
- Genetic anchorage
- Distinctive perspective on society
- Actions-actions-actions...

What to think of Always and Dove?