[BRAND PURPOSE - DISTINCTIVENESS]
December 5, 2021
Brand Purpose is vital today as the question of meaningfulness and relevance are increasingly being asked, especially in the difficult period we are facing.
The ultimate purpose of a PB is to make change happen, within the company and for society as a whole.
There are 3 simple rules to follow:
- Genetic anchorage
- Distinctive perspective on society
What to think of Always and Dove?