[BRAND FOR CHANGE]
December 4, 2021
![](https://assets-global.website-files.com/61a630b61bb71646b9cbe707/61ab762d4375d74690e0cc42_p-1-90682110-plant-based-food-brands-need-to-prioritize-emotion-over-function.jpg)
How could BRANDS help tackle environmental issues, as a complement to companies?
- By initiating and facilitating transformation at the CULTURAL LEVEL
- By projecting us into a POSITIVE FUTURE
- By developing NEW DESIRABLE LIFE PATHS
Because we are not rational beings, we need brands to help us overcome our resistance to change
SORGEM ADVANCE : BRANDING TO ADVANCE SOCIETY
#branding4impact #positivechange #culturalshift