How could BRANDS help tackle environmental issues, as a complement to companies?  
- By initiating and facilitating transformation at the CULTURAL LEVEL
- By projecting us into a POSITIVE FUTURE
- By developing NEW DESIRABLE LIFE PATHS
Because we are not rational beings, we need brands to help us overcome our resistance to change

SORGEM ADVANCE : BRANDING TO ADVANCE SOCIETY

#branding4impact #positivechange #culturalshift