"We call it a climate crisis, but it’s also a crisis for business".... and for Brands !
The big brands are suffering. But we must not succomb to the easy option: as scary and demanding as it is, the climate emergency must be an opportunity to reactivate the role of brands as a lever for cultural transformation, and to consolidate the #diversity of their approaches, not to dilute them.
We need brand power to change civilisation. Say no to Big Brand Extinction!