[BRAND CRISIS]
December 4, 2021
![](https://assets-global.website-files.com/61a630b61bb71646b9cbe707/61ab77a1d46f3051a44a5dbc_p-1-90647008-if-you-donand8217t-have-a-climate-plan-you-donand8217t-have-a-business-plan.jpg)
[Source Images: wacomka/iStock, OOKdesign/iStock]
"We call it a climate crisis, but it’s also a crisis for business".... and for Brands !
The big brands are suffering. But we must not succomb to the easy option: as scary and demanding as it is, the climate emergency must be an opportunity to reactivate the role of brands as a lever for cultural transformation, and to consolidate the #diversity of their approaches, not to dilute them.
We need brand power to change civilisation. Say no to Big Brand Extinction!